Hear from best-in-class industry leaders and brands at the forefront of the direct booking movement
Riko van Santen
VP Digital Strategy & Distribution, Kempinski Hotels
Riko is based at Kempinski’s headquarters in Geneva overseeing the Distribution, E-Commerce, Revenue Management, and Reservations disciplines. In this position, he architects the strategic direction of the company’s digital marketing, pricing and guest intelligence initiatives.
Dr. Jan Sammeck
Director of E-Commerce, Deutsche Hospitality
Since 2015, Dr. Jan has fought on the direct booking front, but is also familiar with the other side: Before joining Deutsche Hospitality he was working for a major German OTA, where he lead the internationalization into international markets.
Economic Advisor, German Hotel Association
Tobias has been responsible for online marketing, distribution and statistics at the German Hotel Association (IHA) since 2010. One of his main tasks is strengthening direct distribution and enforcing fair practices in Online Distribution to keep the markets transparent, open and competitive for the benefit of guests, intermediates and hotels.
Commercial Director, Bilderberg
Since 2008, Arlette has been the Director of Marketing, Sales & Revenue management for Bilderberg. She is responsible for overall commercial strategy for the group which consists of 17 properties in the Netherlands in the premium segment.
Director Distribution Strategy Europe, IHG
Ludovic has over 10 years of extensive international experience spanning revenue management, e-commerce, sales, strategy & hotel operations. Ludovic’s achievements during his tenure at IHG include negotiation & integration with IHG’s largest third-party partners, new leisure account strategy & launch of key initiatives to support the group Book Direct strategy.
Group Sales & Marketing Manager, PREM Group & Trinity Hospitality
Joanna leads the sales, marketing, branding, and PR strategy for PREM Group and its subsidiary company Trinity Hospitality Services. She has vast experience in sales, marketing, revenue management, online distribution, guest loyalty and franchising, working with the world’s largest hotel companies including Wyndham Worldwide and Intercontinental Hotel Group.
Director of Brand & Marketing, The Set Hotels
Brian has worked within the luxury hotel segment for more than 17 years including roles with groups such as The Leading Hotels of the World, Mandarin Oriental, Langham Hotels, Bulgari Hotels and Resorts.
Lluís Sanz de Marco
Deputy Director of Base Information and Cartography, City Council of Barcelona
Lluís’ responsibility covers the Official Cartography, GIS Systems, Demography, Census information and other corporate databases. Because of his position, he works with the most relevant Technical Departments in the City Council, and he is City Council representative in a lot of committees: national and international.
Manager Distribution Strategy EMEA, Hyatt International
Sanchit is a marketing professional with expertise in Customer Strategy, Distribution, Digital marketing and Analytics. He is currently managing distribution strategy and partner relationships for Europe, Middle-east, Africa and India. In his prior roles at Hyatt, he has lead Customer strategy and Digital marketing initiatives.
Commercial Director, Village Hotels
Rob has over 20 years experience in online distribution with a key focus on technology and innovation. Rob has thrown out the conventional platforms and deployed a fully cloud based, open API systems architecture together with the latest digital marketing platform.
Pablo developed one of the first Internet Booking Engines in 1996, and soon started helping hotels in Spain jump into the Internet era and understand how online distribution worked. He is the specialist in fostering sales through the direct channel, reducing the dependency of OTA (risk), and improving the GOP (gross operating profit) of hotels.
Simon is a Chartered Business and Consumer Psychologist and Managing Partner with the award winning psychological insight and behaviour change consultancy, Innovationbubble. Simon advises his clients about psychological influences on retention, purchase decisions, engagement and trust and how brands build these insights into their communications, sales and marketing strategies.
Director Global Distribution, Kerzner
Oliver resides in Dubai where he oversees the Distribution discipline for Kerzner International including the brands Atlantis, One&Only Resorts and Mazagan Beach Resort. Oliver manages the OTA, Tour Operator Direct Connect and Brand.com channels.
Regional VP Distribution Strategy EAME, SWA, ASPAC, Hyatt Hotels Corporation
Geneviève created her niche within Starwood, where she was the change agent within the world of sales and revenue management for hotels across EAME. Since June 2017, she has found her new home at Hyatt Hotels.
Managing Director, Roiback
Rebeca has lead Roiback since 2014 and has been involved in the tourism industry since 1991. She has been Contracting Director in Hotelbeds Group, where she has worked in many other varied roles in Europe, USA & Asia including Product Director for the B2C division.
Head of Strategy and Policy, ETOA
Tim works with the secretariat and steering committee to develop ETOA’s policy objectives and its delivery strategy. He is involved with EU regulatory review, liaison with the European Commission and Parliament, various campaigns and good practice initiatives.
Global Head of Hospitality, trivago
José Murta is the Global Head of Hospitality at trivago N.V. José heads an international team of market experts who are empowering hotel advertisers to embrace the digital world by providing them with a thorough understanding of competitive technology solutions and equipping them with essential marketing knowledge.
Director of the Strategic Tourism Plan Barcelona 2020
Albert is currently a PhD candidate in Tourism studies at Rovira i Virgili University. His dissertation deals with the enactment of tourism as a political issue through the analysing of the controversy surrounding the enclosure of the Park Güell in Barcelona.
Former Group Asst. Director of Digital Marketing, JA Resorts & Hotels
Diego Miranda is the former Group Assistant Director of Digital Marketing at JA Resorts & Hotels managing the group digital strategy and leading the new website launch. Previously has co-founded two companies and he specialises in Digital Marketing and business strategy.
Director DACH, Duetto
Michael has been in the hospitality industry for 15 years, starting in hotel operations, working overseas in some of the finest hotels in the world. For 7 years, Schäffner is part of the technology sector and held several management positions in sales and marketing. In March 2017, he joined Duetto to build up the presence in the German speaking markets.
Partner, K&L Gates LLP
Neil is a partner in the global law firm of K&L Gates with over 20 years’ experience.He heads up the travel law practice in K&L Gates’ London office and advises travel and leisure clients on all aspects of national and EU commercial, regulatory and competition law. He is ranked in the top tier of travel lawyers in the respected Legal 500 directory.
CEO & Co-Founder, Avvio
Since co-founding Avvio in 2002, Frank has led his team to grow year-on-year, by developing cutting-edge technologies that enable hotels to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. Frank has been named as one of Europe’s Top Extraordinary Minds in Sales, Marketing & Technology in the hospitality sector by HSMAI Europe.
Sales Manager EMEA Guestfolio, Cendyn
Keith has worked in the hotel industry for nearly 40 years for Holiday Inn, ACCOR and Le Meridien hotel groups. He opened and managed the first Orion apart-hotel in London. Keith moved in to e-commerce & the digital space in 2007, working for RateTiger channel manager, Vertical Booking CRS, GuestCentric booking engine and now Guestfolio CRM.
Director of Customer Experience, House of Kaizen
Aaron oversees the agency’s Customer Experience offering, including research, development, creative services and optimisation. Aaron has worked in the industry for over 5 years, delivering analytics, digital marketing strategy, and comms planning for clients including Sony, Royal Mail, IKEA, Mercedes-Benz and Microsoft. His focus is on building empathy in performance marketing and focusing on improving user experience to drive sustainable revenue growth.
Regional Sales Director EMEA, Sojern
With over 15 years experience in the Online Travel and Hotel Distribution spaces, Celine has an unmatched history of supporting hoteliers. Her professional history includes business development roles at Hotels.com, Opodo, and most recently, Orbitz, where she led the development of strategic hotel accounts in EMEA.
James is a highly experienced marketeer who has worked across a wide array of industries: from technology, to retail, financial services, hospitality and wellbeing. He learnt the ropes as brand manager at Unilever and went on to co-found a global marketing strategy consultancy, Clear, which sold to M&C Saatchi just five years later. James now leads Triptease’s HQ in London, where he leads the company from strength to strength.
Freelance Digital Consultant & Former Director Analytics and Search, Fairmont Raffles Hotels International
Barbara Pezzi has 20+ years experience in the hospitality industry. As of April 2017, she works as a freelance digital consultant and teaches digital analytics for Squared Online (Digital Leadership Courses developed by Google).
Chief Tease, Triptease
Charlie Osmond is Chief Tease at Triptease. Triptease creates digital tools that help hotels build stronger relationships with guests and increase direct bookings.