Americas 27-28 Sept |Europe 18-19 Oct

Wednesday, 18th October


Conference Day



Registration


8:00: Registration and welcome coffee 

8:40: Welcome from Charlie Osmond, Chief Tease, Triptease


Marketing in Focus


9:00: Prioritising your distribution budget
Panel discussion
Moderator: James Osmond, COO, Triptease
Panelists: 
Rebeca González, Managing Director, Roiback
Sanchit Rege, Manager Distribution Strategy EMEA, Hyatt International
Ujjwal Suri, Head Enterprise Sales, Fornova

9:30: What to check in Google Analytics when you are running a PPC campaign
• How to minimise budget waste
• How to optimise ROI
• What metrics to focus on, and what to ignore
Barbara Pezzi, Freelance Digital Consultant and Former Director Analytics and Search, Fairmont Raffles Hotels International

10:00: Navigating wholesale in the digital age
Panel discussion
Moderator: Charlie Osmond, Chief Tease, Triptease
Panelists:
Riko van Santen, VP Digital Strategy & Distribution, Kempinski Hotels
Oliver Fasching, Director Global Distribution, Kerzner
Ludovic Cacciapaglia, Director Distribution Strategy Europe, IHG

10:40: Networking break and DBS Tech Dome Trend Sessions 
10:50: Tech Dome Stage with Michael Kessler, CRO, ReviewPro


Customer Insights and Analytics in Focus


11:10: The role of data in driving more direct bookings
• Collecting and analysing data from various channels: experience, analytics and loyalty
• Strategies to analyse your data and drive actionable results
• Improving trust and transparency, when you’re gathering sensitive data in a tightly-regulated environment
Arlette Gilbert, Commercial Director, Bilderberg

11:40: EU regulations update
Panel Discussion
• The GDPR directive and its impacts
• How peer-to-peer accommodation is changing
• EU enforcement at the local level
Moderator: Tim Fairhurst, Head of Strategy & Policy ETOA
Panelists:
Lluis Sanz de Marco, Deputy Director of Base Information & Cartography City Council of Barcelona
Neil Baylis, Partner, K&L Gates LLP

12:10: Win more direct bookings with metasearch and data
• Data that helps hoteliers make strategic business decisions with profitable long-term results
• How to utilise that data to establish competitive and effective hotel pricing and marketing strategies
• How to overcome the challenges of accessing and applying this data with metasearch
Jose Murta, Global Head of Hospitality, Trivago

12:30: Cultivating loyalty: A perspective beyond the points schemes
Panel Discussion
Moderator: Michael Schäffner, Director DACH, Duetto
Panelists:
Brian Gore, Director of Brand & Marketing, The Set Hotels
Joanna Doyle, Group Sales & Marketing Manager UK & Ireland, PREM Group & Trinity Hospitality
Diego Miranda, Former Group Asst. Director of Digital Marketing, JA Resorts & Hotels

13:00: Lunch and DBS Tech Dome Trend Session

13:30: Tech Dome Stage with Keith Povah, Sales Manager EMEA Guestfolio, Cendyn


Roundtable discussions


Format: Several tables will run concurrently, each on a different subject.

You will be welcomed to sign up for 2 tables of your choosing on the day of the event.



First Round



Roundtable 1

Your rooms – the only asset distribution doesn’t own

Pablo Delgado, CEO, MIRAI



Roundtable 2

Automating the guest experience: pros & cons

Rob Paterson, Commercial Director, Village Hotels



Roundtable 3

The AI revolution in travel

Frank Reeves, Co-founder & CEO, Avvio


Roundtable 4

Using customer journey mapping to drive cross-channel performance

Aaron Bali, Director of Customer Experience, House of Kaizen



Second Round



Roundtable 1

Successful meta strategy: The role in the direct sale channel

Pablo Delgado, CEO, MIRAI



Roundtable 2

Use of brand terms by OTAs: Latest trends

Rob Paterson, Commercial Director, Village Hotels




Roundtable 3

The AI revolution in travel

Frank Reeves, Co-founder & CEO, Avvio



Roundtable 4

Using customer journey mapping to drive cross-channel performance

Aaron Bali, Director of Customer Experience, House of Kaizen



Keynote


14:50: Driving continuous improvement to generate higher revenue
• Examining revenue streams to create irresistible marketing
• Setting KPIs and metrics that will help you drive improvement
• Working as one team to deliver a great customer experience online and offline
Geneviève Materne, Regional VP Distribution Strategy EAME, SWA, ASPAC, Hyatt Hotels Corporation

15:20: Networking break and DBS Bingo
Let’s network! Pick up tips from fellow industry experts on the best ways to attract and reward a direct booker…


Digital in Focus


15:50: Re-thinking your customer journey
• Understanding guest search behaviour
• Managing guest expectations
• Driving guest service by guest intelligence
Riko van Santen, VP Digital Strategy & Distribution, Kempinski Hotels

16:20: Learning from the OTAs
They’re doing something right. It’s time to examine major OTA methods and see how they can be implemented on a hotelier’s budget.
Dr Jan Sammeck, Director E-Commerce, Deutsche Hospitality

16:50: Booking.com vs the German Federal Cartel Office
• Will it hurt the hotel industry if this case falls through?
• How should the EU be regulating online platforms?
• What are European hotel associations doing to encourage direct bookings?
Tobias Warnecke, Economic Advisor, German Hotel Association (IHA)
James Osmond, COO, Triptease

17:20: Chairman wrap up


19:00-late


The Party!

The party bus will be picking you up at 7pm from Meliá Barcelona Sarrià… don’t be late!


http://www.directbookingsummit.eu/wp-content/uploads/2015/12/PEZ-VELA-4slider1.jpg
Pez Vela Restaurant | Passeig del Mare Nostrum, 19 – 21, 08039 Barcelona



Thursday, 19th October


Workshop Day


10am: Registration and welcome coffee

10:20: How can behavioural science strengthen engagement with the consumer?
Explore the psychological influencers of consumer choice and how they apply to revenue management and digital transformation.
• What are the influencers in the hotel sector?
• Why do consumers have an inherent need to search?
• What factors shape their searching, choosing and buying behaviour?
• The learnings that will help you drive revenue
Dr Simon Moore, Partner and Chartered Psychologist, Innovationbubble

11:20: Coffee Break

11:40: Just how complex is the modern hotel guest’s path to purchase?
• Test your knowledge of how hotel guests search & book their stay
• Get insights from our latest deep dive into a traveller’s path to purchase
• Strategise on how to best reach the modern hotel guest
Celine Chaussegros, Regional Sales Director EMEA, Sojern

12:40: Lunch 

13:20: Direct bookings: It’s time for change
• Turn the booking process into a booking experience
• The power of the nudge
• From optimisation to personalisation
Charlie Osmond, Chief Tease, Triptease

14:00: Navigating complex regulations: Your questions answered
ETOA’s Tim Fairhurst leads this discussion on local regulation and consumer protection. Come along to share your frustrations and strategize solutions. How do cities manage, develop and strategize to suit the accommodation demand needs?
Tim Fairhurst, Head of Strategy & Policy, ETOA
Joan Torrella I Reñé, Director of Tourism & Events, City Council of Barcelona

15:00: End of Workshop Day